Proraso Shaving Soap

The Proraso Brand Story: Crafting Quality Shaving Solutions for Generations

Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional, highest-quality products in the shaving world for generations, evolving to become a staple of Italian culture. The Martelli family principles have held true since the introduction of the first Pre-Shave cream in 1948: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

Proraso Shave Soap, Refreshing and Toning, is developed for any beard on any man. Eucalyptus oil tones and purifies facial hair and skin, while menthol helps refresh and revitalize. Proraso's Shave Soap is still made following a rigorous, 'hot soap'-making process, during which it's left to mature for 10 days in small batches, resulting in a more concentrated, richer soap that produces an amazing lather.

To achieve the perfect shave with Proraso Shave Soap, start by soaking your Proraso brush in hot water for a few minutes. Apply a warm, damp towel to your face or splash it with warm water to prep your skin. Apply your favorite Proraso Pre-Shave Cream and another hot towel for a few seconds. Gently squeeze out excess water from the brush, leaving it mostly wet, and apply the brush to the soap in fast, repeated circular motions to coat the bristles well. Spread the lather on your beard and proceed with shaving. Close the lid after use to keep the soap from drying out.

For a quick shave, apply your favorite Proraso Pre-Shave Cream to your damp face. Run your shaving brush under hot water for 30 seconds and apply it to the soap in fast, repeated circular motions. Spread the lather on your beard, shave, and rinse, followed by your favorite Proraso After Shave Balm or Lotion.

Proraso Shave Soap is a staple of shaving culture, known for its low moisture content, which requires more water on the shaving brush and a bit more patience to achieve the signature Proraso lather: rich, dense, and elastic.

For the ultimate shave experience, follow these 10 tips:

1. Shave in the morning when your skin is softest.
2. Always use a Proraso Pre-Shave Cream to soften and straighten the hairs.
3. Wrap your face in a warm, wet towel or shave after a morning shower.
4. Use a brush and shaving cream or soap for the best lather.
5. Use a delicate, but firm stroke, keeping the skin pulled tight.
6. Keep your razor clean and change it often.
7. Lather your face a second time for a closer shave.
8. Rinse your face well and use Proraso After Shave Balm or Lotion.
9. Apply a face cream daily to care for your skin.
10. If you have any questions, post them in the Customer Questions section.

Proraso's commitment to quality, craftsmanship, and innovation has made it a staple of Italian shaving culture for over 100 years.

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