Premium Shaving Soap

Proraso Brand Story: A Legacy of Italian Shaving Excellence

Founded in 1908 by Ludovico Martelli, Proraso has been a pioneer in crafting professional, high-quality shaving products for generations, becoming a staple of Italian grooming culture. From the introduction of the first Pre-Shave cream in 1948 to the present day, the Martelli family's principles have remained steadfast: to create professional, quality products that deliver a pleasurable and impeccable shave, whether in the barbershop or at home.

Proraso Shaving Soap for Sensitive Skin: The Art of the Perfect Shave

To achieve the optimal shave experience, begin by soaking your Proraso shaving brush in a bowl or cup filled with hot water for a few minutes. Apply a warm, damp towel to your face (or splash warm water) to prepare your skin. Then, apply your preferred Proraso Pre-Shave Cream. For a few seconds, place another hot towel on your face.

After the brush has soaked, gently squeeze out the excess water, leaving it mostly wet. Apply the brush to the soap in fast, repeated circular motions to thoroughly coat the bristles. Spread the lather onto your beard and proceed with shaving. Close the lid after use to prevent the soap from drying out, though even if it does, it will not lose its efficacy or beneficial properties when reused.

Rinse your face thoroughly after shaving. For the best experience, finish with another application of your warm, damp towel, followed by your favorite Proraso After Shave Balm or Lotion.

Short on time? Apply your Proraso Pre-Shave Cream to your damp face. To build a rich lather, run your shaving brush under hot water for about 30 seconds. Apply the brush to the soap in fast, repeated circular motions, then spread the lather onto your beard. Shave, rinse, and follow with your preferred Proraso After Shave Balm or Lotion.

Proraso: Barber's Choice Since 1948 Dermatologist tested No parabens, no silicones No mineral oil, no SLS No artificial colors No ingredients of animal origin Over 95% natural Made in Italy

10 Tips for the Perfect Shave: 1. Shave in the morning when skin is softest and most relaxed. 2. Always use a Proraso Pre-Shave Cream to soften and straighten hairs. 3. Wrap your face in a warm, wet towel or shave after a warm shower. 4. Use a brush and shaving cream/soap for a closer shave. 5. Apply light, firm strokes, keeping skin tight. 6. Rinse blade with hot water every two swipes. 7. Lather and shave twice for the perfect finish. 8. Rinse thoroughly and use Proraso After Shave Balm/Lotion. 9. Apply daily face cream for optimal skin care. 10. Have questions? Ask our shaving experts!

product information: